tiptap Foundation - <Less Activation

CVS is very proud to have worked on the <less activation for the tiptap Foundation . This project aimed to bring awareness to those living in poverty. The contrast between the every day items and the luxury display cases (which the items were housed in) was intended to draw attention to an issue often ignored. These items may be overlooked in our day-to-day lives, but to someone who is without a home, they're considered a luxury. 100% of funds collected were used to fuel local organizations and individuals who are having a positive impact in ending homelessness. See it. Face it. End it.